Tim Hortons commits to hiring 10,000 local employees, scaling back on temporary foreign workers

The hiring spree comes as the coffee chain said Friday that 80 new store locations would be added across Canada this year — and as American chain Dunkin’ plans a re-entrance into the Canadian market. Tim Hortons says the moves are part of a wider long-term investment, but a marketing expert says leaning into Canadian connection would be a smart move.